![]() ![]() ![]() The demand for wellness and entertainment products is found to depend upon the occupation and family earning status of consumers which is jointly mediated by affordability and lifestyle changes. The study reveals that COVID-19 has affected the consumers in the unorganised sectors more than others and induced an increase in the demand for affordable substitutes for daily necessities. A total of 425 usable responses were analysed using the structural equation modelling considering Consumers' socio-economic background as exogenous variables and Consumers' changing way of life and Adaptation in consumers’ buying behaviour as endogenous variables. A questionnaire survey was carried out to understand the impact of COVID-19 on consumers' affordability, lifestyle, and health awareness and how these effects influenced their buying behaviour. The present study investigates the impact of COVID-19 on Consumers' changing way of life and buying behaviour based on their socio-economic backgrounds.
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